ANEFRA we follow the traditions of the true ‘bespoke’ process, which is essential to the success of a perfect fitting garment. We take our business very seriously to ensure the satisfaction of each individual client. Every measure is taken to fully understand the needs and physical build of each client, which is then translated through artistic and technical design into a true work of African art.
We welcome walk-ins, setting an appointment will guarantee that each of our clients receives the full individual attention required to better understand their needs and to translate those needs into the finest fitting garment. The first meeting begins with a consultation to determine the expectations of the client and to achieve a true understanding of the clothing desired.
Following the design process, complete anatomical measurements are taken, height and weight are determined and we compile as much information as possible to be translated into a unique individual pattern. We prefer to measure our clients in a dress pant as opposed to jeans. It is, therefore, requested that our female clients bring a pair of pants to be measure in, which will allow us to take the proper measurements that we require.
We ensure that specialist tailors address every element and detail necessary to produce a unique and ideal garment for each of our clients. Once an order is processed, a unique pattern is created and every detail is confirmed with the customer service department of the chosen manufacturer. The selected fabric is cut to the client’s specifications and a garment is constructed.
Once the garment has completed the manufacturing process it is then shipped out to us. We will confirm shipping details and place a courtesy call to each client to set an appointment for a final fitting. A fitting is then conducted to determine the accuracy of the construction and any necessary adjustments or modifications are marked for alterations. Most alterations are completed locally, so the turnaround time is, typically, within one week. A follow up appointment is then set for the delivery of the order.
After we conclude that all of the alterations were completed successfully and the garment meets all of the client’s expectations the garments are ready for delivery. We will have everything laid out with a selection of accessories to compliment the looks that we are trying to achieve, and give our client some additional options. At this point most clients are complete and can leave with their new clothing.
However, if any additional alterations are necessary, they are satisfied in a timely manner and the process is repeated until the work is perfect.